After all, this is a strictly professional network as opposed to Facebook or Twitter for example.Ī decent general rule of thumb is to avoid posting anything on LinkedIn that isn’t business-related unless you want to risk losing the respect and confidence of your contacts. You want potential customers to immediately recognise that they are in the proper location and that you are the expert who can solve their particular problems when they visit your profile.īe wary of oversharing! It is generally frowned upon when users share personal information on LinkedIn. Taking this into consideration, think about how you’d deliver your information, abilities, and experience so that it amply demonstrates how others can benefit from it – be it new clients, partners, groups, or employers. So whenever you write a description of yourself, do it from a “what’s in it for me” perspective. To do this the right way, make sure you check out their LinkedIn headline fails as well. People don’t care who you are, they only care about what you can do for them. You have 120 characters in your title to briefly introduce yourself and your work. They will click away if you fail to capture their interest, and the opportunity will be wasted. In reality, you only have a few seconds to impress a visitor to your LinkedIn profile and grasp their interest, so make sure that what you choose to write there counts. Your title and the first two lines of your summary section will be the first things readers see.Īdding a summary of your experience, interests, or achievements is very appealing.

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