An important B2B event marketing goal is to generate as many leads as possible.

You aren’t simply creating an event to have an event, but to fulfill your objectives. Great events aren’t a fluke - they’re executed after thoughtful, thorough planning. B2B event marketing strategy step 1: set objectives

This includes how your B2B lead generation ideas are going to connect to the bigger picture - and result in the highest amount of conversions.įrom product demonstrations to virtual marketing ideas to leveraging and maintaining client trust, we’ve whipped up the most innovative ideas for your B2B event marketing strategy and lead generation to make your event as successful as possible with bonus insights from one of the leading voices in the space, Skift Director of Events, Regina Yuen. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. What takes B2B events to next-level greatness? What elements make them truly memorable experiences that stay in people’s minds long after they’re over? While brainstorming your B2B event marketing strategy ideas, these types of questions should be at the top of your mind.

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